About Rochelle Franzen

My Journey: From Challenges to Empowerment

Hi, I’m Rochelle Franzen. Fitness has been a cornerstone of my life since I was a teenager, but it wasn’t until I faced some of my most transformative challenges that I truly understood its power. Recently, I went through a divorce—a turning point that not only empowered me as a woman but also inspired me to pursue my own business and build a brand that reflects my passion for wellness and personal growth.

While working a 9-to-5 job, I gained invaluable insight into the lives of the women I now serve. I experienced firsthand the daily struggles—balancing work, family, and self-care—feeling like there was never enough time. This experience deepened my understanding of my audience because I was in their shoes. I know what it’s like to feel stretched thin, and I also know how transformative it can be to reclaim your time and energy through fitness.

Today, I use these lessons to help women overcome the same obstacles. My mission is to empower busy women, especially those over 40, to embrace their strength, confidence, and well-being through personalized fitness and nutrition programs that fit into even the busiest schedules.

Since 2008 in the fitness industry, I’ve dedicated my career to helping people transform their lives. My certifications and specializations include:
🗹 Former Gym Owner, former Pilates Studio Owner
🗹 Bachelors in Physical Education/Sports Medicine
🗹 Certified Personal Trainer (ISSA)
🗹 ​Power Core Program: Waist line and pelvic floor creator
🗹 Fitness & Sports Nutrition Specialist
🗹 Weight Loss Specialist
🗹 ​The “Brazilian Booty Lift Workout” creator

I’ve worked as a group fitness instructor, personal trainer, and online coach, tailoring programs to meet the unique needs of each client. Whether you’re looking to lose weight, tone muscles, or simply feel better, my programs are designed to deliver results that fit into your lifestyle.

At the heart of my work is a simple mission: to empower women over 40 to reclaim their health and confidence through time-efficient, personalized programs. Here’s what drives me every day:

Empathy

I understand the unique challenges busy women face, from balancing careers to post-pregnancy body changes.

Attention to Detail

Every program I create is customized to your needs, with a focus on proper technique, sustainable habits, and visible results.

Lasting Impact

I don’t believe in quick fixes—I aim to equip you with tools and knowledge that will serve you for life.

Fitness is more than exercise; it’s about building strength, confidence, and joy in your daily life.

My Philosophy: Fitness Made Flexible

I believe that fitness should work for you—not the other way around. That’s why my approach is designed to fit into your busy life, offering flexibility and accessibility:

Workout Anywhere

Whether you prefer the gym, your living room, or the great outdoors, I’ll create a plan that works for your environment.

Time-Efficient Programs

With just 15-30 minutes a day, you can make meaningful progress toward your goals.

Let’s Work Together

My ultimate goal is to help you feel strong, confident, and capable, no matter where you’re starting from. Whether you’re taking your first step into fitness or leveling up your routine, I’m here to guide you every step of the way.

Are you ready to start your journey?

View Services